18 July 2025

Glazpart is delighted to announce that Affordable Window Systems including Timberlook has become a Glazpartner – the initiative set up to; increase customer collaboration, find product solutions and deliver reciprocal marketing benefits.

Affordable Window Systems was founded in 1993 as a family owned business in Blackpool, where the central manufacturing facility still operates along with company offices to deliver customer service, account management, and trade support.

Using their expertise and deep understanding of the market from decades of working in the industry, the family focused initially on their expertise of manufacturing uPVC windows and doors for trade customers. Within a few years,  Affordable Window Systems quickly built a reputation for quality, reliability, and customer-first service. Responding to growing local demand, the company later launched 21st Century Windows, a sister company offering a one-stop shop for installers, which included a fully stocked trade counter. Since its first branch opened in the early 2000s, 21st Century Windows has expanded to five locations across the North West of England — and even a little beyond.

As customer needs evolved, so did the company’s product offering. Another sister company, Affordable Aluminium Systems, soon followed, providing aluminium systems to the trade, including the exciting innovation of bifold doors (to name but a few). In more recent years, they introduced heritage flush sash UPVC windows to their offering — a move that proved to be a key turning point in product innovation.

Recognising the importance of brand presence, Timberlook launched as Affordable’s in-house flush sash brand, one of the first in the industry to actively market directly to homeowners and generate leads for trade customers. In more recent years, building on the success of Timberlook, the company recently introduced Decorio, its premium heritage aluminium brand inspired by the surge in popularity for steel glazing.

From its humble beginnings, manufacturing just 50 windows a week, Affordable Windows Group is still a family run business and now operates UK-wide, producing over 3,000 uPVC and aluminium items weekly — a true testament to over three decades of listening to customers, adapting to market trends, and investing in long-term partnerships.

On becoming a Glazpartner, Amelia Gaughan, Head of Marketing for Affordable Windows Group commented, “We are pleased to become Glazpartners and continue our strong working relationship with Glazpart. Trickle vents may appear to be minor details to some, but they often make or break a sale. That’s why we value our partnership with Glazpart and choose their Link Vent product — it looks great, complies to current building regulations, and gives our installers absolute confidence on the job. The option of a woodgrain foiled finish is also a game changer, allowing the vents to blend seamlessly with the window profiles.”

On Affordable Windows Systems joining Glazpartners, Dean Bradley, Glazpart Sales Director commented, “We are delighted that  Affordable Windows including Timberlook has become a Glazpartner. They are one of the leading companies in our industry and we look forward to closer collaboration in the future. In the meantime, we will continue to promote Affordable Window Systems as a Glazpartner at events, in our publications, in the trade media and online on our website and social media channels. Glazpartners is for companies who are doing the job right and value reliable supplier partnerships.”

Launched at FIT Show 2023,  Glazpartners is a unique and attractive initiative with 60 companies joining since May 2023 and all 60 being promoted at FIT Show 2025 . The initiative has enjoyed record PR coverage, numerous award nominations with ultimate recognition at The Installer Awards in March 2024, when Glazpartners won “Best Customer Support Programme”.

The Glazpartners Programme offers the following promotional benefits for all participating companies.

• Listing and logo on the bespoke Glazpartners webpage
• Logo and profile in Glazpartners annual brochure
• Branding on Glazpart’s Lightbox graphics at trade fairs/exhibitions.
• Joint articles for the trade media
• Use of the Glazpartners Logo
• Promotion via social media channels
• Regular updates with Glazpart news and information first via Glazpartners News

If you are interested in becoming a Glazpartner, please contact Dean Bradley – Glazpart Sales Director dbradley@glazpart.co.uk or visit the Glazpart web page:  Contact Us | Glazpart.

To find out more about Affordable Window Systems including Timberlook please visit Affordable Window Systems | Affordable Windows Group or contact sales@awcg.co.uk.